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You don't have to journey to a rural paradise to find the farm of the future. It's your neighbor's suburban lawn, the roof of your uptown condominium, or the co-op market garden in the vacant lot down the street. Urban Agriculture is a detailed look at how food is taking root in our cities. It offers inspirational advice and working examples to help you dig in and become more self-sufficient with your own food choices.
Taking the local food movement to its next logical step, this fully-illustrated, design-rich guide presents a cornucopia of proven ideas for:
Urban Agriculture is about shaping a new food system that values people and the planet above profits. Working examples and expert intervies will inspire first-time farmers and green thumbs alike to get growing. Proving that the city of the future will be green and tasty, this book is packed with edible solutions for anyone keen to join the new food revolution.
Finally — a hands-on marketing field guide designed specifically for green businesses selling recycled, natural, and organic products. While sales of eco-friendly products are at an all-time high, many green business professionals are frustrated by their poor marketing results.
How can you reach more buying customers? What marketing channels will produce the best results? How can you better promote the performance and value of your eco-product?
With Wildly Profitable Marketing for Green Businesses Selling Eco-Friendly Products, you’ll quickly discover how to steer eager prospects and customers swiftly to your business using search engine optimization (SEO), social media, mobile marketing, your website, and other online and offline approaches.
This hands-on workbook gives you today’s marketing best practices and presents them with clear explanations specific to the green industry. It contains worksheets, checklists, screenshots and a Profit Producing Planner — an actionable marketing road map that shows you what steps to take and when. With this guide, you’ll discover:
Imagine seeing a growing number of happy eco-shoppers singing your praises and spending more money with you! Find out how with this book. Let experienced professionals C S Wurzberger and Pam Foster guide you along a marketing expedition that will bring you closer to more customers and profits.
This is the story of a man, a cow, and a question: What am I eating?
After realizing he knows more about the television on his wall than the food on his plate, award-winning TV producer and amateur chef Jared Stone buys 420 pounds of beef directly from a rancher and embarks on a hilarious and inspiring culinary adventure. With the help of an incredibly supportive wife and a cadre of highly amused friends, Stone offers a glimpse at one man's family as they try to learn about their food and ask themselves what's really for dinner.
Year of the Cow follows the trials and tribulations of a home cook as he begins to form a deeper relationship with food and the environment. From meeting the rancher who raised his cow to learning how to successfully pack a freezer with cow parts, Stone gets to know his bovine and delves into our diets and eating habits, examining the ethnography of cattle, how previous generations ate, why environmentalists and real food aficionados are mad for grass-fed beef, why certain cuts of beef tend to end up on our plates (while boldly experimenting with the ones that don't), and much more.
Over the course of dozens of nose-to-tail meals, Stone cooks his way through his cow, armed with a pioneering spirit and a good sense of humor. He becomes more mindful of his diet, makes changes to his lifestyle, and bravely confronts challenges he never expected; like how to dry beef jerky without attracting the neighborhood wildlife to the backyard, and how to find deliciousness in the less-common cuts of meat (like the tongue and heart). And at the end of each chapter, he shares a recipe.
By examining the food that fuels his life and pondering why we eat the way we do, Stone and his family slowly discover how to live a life more fully, and experience a world of culinary adventures along the way.