Finally — a hands-on marketing field guide designed specifically for green businesses selling recycled, natural, and organic products. While sales of eco-friendly products are at an all-time high, many green business professionals are frustrated by their poor marketing results.
How can you reach more buying customers? What marketing channels will produce the best results? How can you better promote the performance and value of your eco-product?
With Wildly Profitable Marketing for Green Businesses Selling Eco-Friendly Products, you’ll quickly discover how to steer eager prospects and customers swiftly to your business using search engine optimization (SEO), social media, mobile marketing, your website, and other online and offline approaches.
This hands-on workbook gives you today’s marketing best practices and presents them with clear explanations specific to the green industry. It contains worksheets, checklists, screenshots and a Profit Producing Planner — an actionable marketing road map that shows you what steps to take and when. With this guide, you’ll discover:
Imagine seeing a growing number of happy eco-shoppers singing your praises and spending more money with you! Find out how with this book. Let experienced professionals C S Wurzberger and Pam Foster guide you along a marketing expedition that will bring you closer to more customers and profits.
Nothing causes more headaches, backaches, and heartaches for gardeners than weeds: these many-petaled, many-seeded, and many-rooted fiends. Stealing sunlight, water, and nutrients, they may leave our gardens looking grim and growing poorly.
The chemical army is losing. Resistant weeds are spreading. Soil health is suffering. Drift and overspray destroys thousands of adjoining farms, homesteads, and properties each growing season. It is a broken system with bitter results.Winning the War on Weeds teaches you how to defeat every gardener's worst enemy!
The Wisdom and Know-How Set is the perfect resource for anyone living off the grid, on a homestead, or just trying to live a more natural and sustainable lifestyle. Whether it’s building an outdoor shelter on a camping trip, making your own ailment out of foraged foods, or restoring hardwood floors in your house, the skills packed into this three book set will be trusty guides along the way.
This set includes:
• Country Wisdom and Know-How: Everything You Need to Know to Live Off the Land
• Survival Wisdom and Know-How: Everything You Need to Know to Subsist in the Wilderness
• Natural Healing Wisdom and Know-How: Useful Practices, Recipes, and Formulas for a Lifetime of Health
Personalize your indoor and outdoor spaces with beautiful, rustic reclaimed wood pieces.
Want to make a statement in your home? Look no further than the humble yet versatile wood plank! Reclaim, recycle, and repurpose wood planks to create unique, stylish home décor pieces that are guaranteed to bring warmth and beauty into your living spaces … all on a budget!
Featuring 30 DIY tutorials for both indoors and outdoors, Wood Plank Projects includes simple beginner projects that will be ready in an hour, as well as larger and more impressive pieces. Complete with step-by-step instructions and beautiful photographs, the projects cover every room in the house. The results range from rustic photo frames and farmhouse clocks to outdoor benches and reclaimed tabletops.
With step-by-step photographs and clear instructions, aspiring woodworkers learn essential skills such as how to drive a nail, use a power drill, “measure twice, cut once,” and saw correctly. Then the fun begins, with 17 cool and creative projects kids can build to furnish the wood shop, decorate their bedrooms and homes, and create their own play equipment. Favorite projects include Tic-Tac-Toe-To Go!, One-Board Birdhouse, a Tool Tote, and a hanging Twinkle Light. Wood Shop is the perfect gift for tinkerers, young makers, and aspiring carpenters and engineers.
For ages 8-12.
Looking to spruce up your outdoor space with creative DIY furniture? Yard and Garden Furniture will provide you with 20 creative and useful outdoor projects, from simple to sophisticated. With step-by-step instructions, coordinating photography, supply lists, cutting plans, and assembly views, you’ll be equipped with inspiration and guidance to complete a wide variety of yard and garden furniture pieces, from a basic garden bench to a more challenging porch rocker. Perfect for both beginners and more experienced woodworkers, projects range in skill level and difficulty so there’s something for everyone to learn, create, and accomplish!
This is the story of a man, a cow, and a question: What am I eating?
After realizing he knows more about the television on his wall than the food on his plate, award-winning TV producer and amateur chef Jared Stone buys 420 pounds of beef directly from a rancher and embarks on a hilarious and inspiring culinary adventure. With the help of an incredibly supportive wife and a cadre of highly amused friends, Stone offers a glimpse at one man's family as they try to learn about their food and ask themselves what's really for dinner.
Year of the Cow follows the trials and tribulations of a home cook as he begins to form a deeper relationship with food and the environment. From meeting the rancher who raised his cow to learning how to successfully pack a freezer with cow parts, Stone gets to know his bovine and delves into our diets and eating habits, examining the ethnography of cattle, how previous generations ate, why environmentalists and real food aficionados are mad for grass-fed beef, why certain cuts of beef tend to end up on our plates (while boldly experimenting with the ones that don't), and much more.
Over the course of dozens of nose-to-tail meals, Stone cooks his way through his cow, armed with a pioneering spirit and a good sense of humor. He becomes more mindful of his diet, makes changes to his lifestyle, and bravely confronts challenges he never expected; like how to dry beef jerky without attracting the neighborhood wildlife to the backyard, and how to find deliciousness in the less-common cuts of meat (like the tongue and heart). And at the end of each chapter, he shares a recipe.
By examining the food that fuels his life and pondering why we eat the way we do, Stone and his family slowly discover how to live a life more fully, and experience a world of culinary adventures along the way.
Year-Round Indoor Salad Gardening offers detailed step-by-step instructions to mastering this method (hint: it’s impossible not to succeed, it’s so easy! All you need is a windowsill or two.), tools and accessories to have on hand, seeds and greens varieties, soil and compost, trays and planters, shelving, harvest and storage, recipes, scaling up to serve local markets, and much more.
You know how those Southern dessert recipes go—a cup of sugar here, a stick of butter there, eight squares of baking chocolate, or a pint of the season’s juiciest fruit. That recipe for blueberry cream pie—it’s been passed around the church for so long nobody can quite remember who made it first. Or how about the one for red velvet cheesecake you’ve been trying to coax out of your sister-in-law for years? She serves it every Christmas Eve, but so far her lips are sealed.
These are the types of food traditions that inspire You Be Sweet—a celebration of Southern dessert recipes and the people who cherish them. In this compilation of stories and sweet treats, Patsy Caldwell and Amy Lyles Wilson peek in on those occasions special enough to demand something decadent, and memorable enough to be repeated time and again. You’ll find the strawberry jam bars that always make an appearance at the neighborhood picnic. The German chocolate cake roll that pulls in the big bucks at the charity bake sale? That’s here too. The blackberry jelly recipe that has graced Mason jars all over the South for decades? It’s here, and it’s just about the best hostess gift you can offer up. Be sweet? You won’t be able to help it!
Most first responders will tell you that, during the first hours, days, and sometimes weeks of a mass casualty disaster, they will not be able to immediately help everyone. Overwhelmed by people in need of medical care, food, water, and shelter, the emergency response system quickly breaks down. You must be prepared to take care of yourself and the people you care about for an extended period of time. The world we live in is unpredictable. Natural and man-made disasters can occur anywhere at any time. Hurricanes, tornadoes, blizzards, floods, fires, civil unrest, chemical spills, and blackouts are constant threats to our safety and well-being. When the unimaginable becomes reality, you may find yourself without electricity, food, water, gas, or any means of communication. The last thing you want to be without is a plan. Your emergency game plan is your disaster preparation and response guide. Its purpose is to provide you with confidence in knowing what to do before, during, and after any potential emergency or disaster. It will provide you the peace of mind that comes with, knowing you are prepared to keep your family safe. Start now to create a clear course of action for your family. You may not be able to control everything, but you can prepare for anything.